South St, Paul, Minn.-based 2020 Casino Solutions is a Mille Lacs Corporate Ventures-owned company that takes pride in helping their customers reduce costs and increase revenues, better understand player loyalty dynamics and eliminate vendor merry-go-rounds; all while leveraging  their industry expertise and resources.

“Our casino solutions business consults within the areas of player promotions, player communications and new revenue sources,” said Jim Ryan, CEO for 2020 Casino Solutions.

That said, 2020 does greater than just consult. Previous to being acquired by the Mille Lacs Band of Ojibwe, 2020 was at the forefront of mobile sports games and its use as a brand engagement strategy. As a natural extension of that effort, the corporate developed and commenced offering EZFantasy, a turn-key daily fantasy sports (DFS) business technique to customize daily fantasy sports platforms.

“2020 Casino Solutions recognized that daily fantasy for casinos is a brand new revenue stream and growth strategy,” Ryan said. “What we've seen thus far is that daily fantasy sports is a complementary activity to the gaming business. It doesn't cannibalize the present business but rather is an extension of and a brand new activity that both existing and potential new patrons are already thinking about. You'll be able to play and enhances the joy of cheering for favorite players and teams.”

2020 plans on being within the daily fantasy sports for the long haul, and corporate executives thought it important the company’s platform address and mitigate some regulator concerns concerning the business.

“We are a robust advocate for regulation and consumer protection of the fantasy sports industry,” Ryan said. “Our platform was built with the strongest consumer protections of any that we're conscious about. We believe that for the fantasy sports business to grow there must be a degree playing field for the typical sports fan. What this implies is that there can't be capabilities built right into a platform that provides the ‘super’ player a disproportionate advantage over the typical player. This exists today in the various current platforms and ultimately puts the regular fan at an enormous disadvantage.”

“This has created a big and timely opportunity for casinos to get involved,” Ryan added. “Who better than casinos—a known and trusted entity—to run well-regulated and fair daily fantasy sports games.”

According to the company’s website, the 2020 EZFantasy platform is obtainable as a revenue share opportunity for interested gaming properties. The product could also be white-labeled, and will be branded with casino logos and other imagery, thereby adding marketing potential to the system.

EZFantasy platform also provides customers with:

• A complete, fully-tested, in-market product;

• Minimal development to have their site live;

• Back-end system support;

• Customer support tailored specifically to their site; and

• Custom reporting.

To help level the playing field, 2020 has developed its EZFantasy platform to:

• Not allow CSV uploading or script running for bulk contest entries;

• Lower the max amount of contest entries significantly, which in turn allows more users to win;

• Generate contests with smaller max prize pools, to be more appealing to the common player; and

• Not allow “minnow hunting” by sharks because 2020 disables the power to look the opposite user’s stats.

For additional information on 2020 Casino Solutions and its EZFantasy product, visit www.2020casinos.com.

Read More... [Source: Gaming Industry News]