The landscape of Las Vegas isn’t quite similar to it was once. No, not within the sense of hotels and amenities. Dramatic changes are happening within the casinos. The interiors of the well known gambling halls are actually being stuffed with innovative technology designed to draw a younger audience. Reason being—they must adapt to the new-wave Millennial generation—those currently aged between 18 and 35.

The brick and mortars endured a $1.9 billion dollar decline in revenue from 2007 to 2014. Slot machines, during that period, suffered probably the most taking a 20 percent hit. The casinos also stood by while the typical age of holiday makers to town dropped over the last seven years. It also watched as extra money became spent annually in nightclubs than in casinos.

Clearly, a move had to be made to maintain with the brand new youthful audience as Baby Boomers move directly to greener pastures (ahem). Enter pay-per-play games. It’s a comparatively new concept for the land-based renditions, but it’s something that was within the works online for years.

The adoption of 3D game-play casino software started the craze. For example, Vegas slot and table game provider GoldenSpins.eu is using BetSoft technology to be able to pull players away the casino floor and onto their laptops, tablets, and smartphones. While the CGI game trailers and 3D-feel certainly make the experience more engaging, it hasn’t slowed brick and mortar operations up to Millennial attitudes towards casinos.

It brought the more youthful generation online and kept them of their comfort zone. Millennials are the primary users of the arena Wide Web, so an internet casino’s recruitment efforts always stood superior to the actual deal. However, with the inception of online game technology on land, the brink that after only lived at the net, will soon become mutual.

In the 1990’s, 58 percent of Las Vegas’ resort revenue as a whole, came from casinos. While in 2015, that number was only 37 percent. Honestly, a 31 percent decline in TWO DECADES? That’s a hefty margin. The issue is the more youthful generation (and bigger demographic) that now frequents Vegas, only really visit for the shopping, entertainment and nightlife. They don’t see a necessity to gamble.

So you must break it down—what do Millennials enjoy? Their phones, their Xbox or PlayStation and their computers. What do all of them have in common? That’s a very easy one— video games.

Online gaming will always have an edge on their land-based cousin in relation to incentives. They are able to offer a lot more in return on your customer loyalty. However, the road between what separates virtual casinos from the real, is getting thinner by the day.

Dozens of Las Vegas casinos are currently testing advanced gaming technology options with the hopes that some will stand out above the remaining. G2 is likely one of the companies that stands to make millions or potentially billions from the brand new trend of “skill-based games”. With each new G2 designed game selling for approximately $20,000 each, it’s a raffle that Las Vegas hopes will truly in the future pay off.

Read More... [Source: CardPlayer Poker News]