The American Gaming Association (AGA) continued its active engagement within the Massachusetts referendum vote by launching a brand new 30-second advertisement, “More than Meets the Eye,” to assist ensure voters and policymakers have the facts concerning the casino gaming industry. As a part of its “Get to understand Gaming” campaign, the AGA has cultivated third-party allies, similar to law enforcement, and consistently pushed back within the Commonwealth against myths and stereotypes through letters-to-the-editor, op-eds, and fact checks to maintain casino critics honest.
“Voters in Massachusetts was flooded with misinformation about our industry, however the AGA is acting in order for voters and policymakers know the facts,” said Geoff Freeman, president and CEO of the yank Gaming Association. “As Massachusetts voters decide whether to bring gaming to their state, it’s critical that they don't depend on casino opponents’ myths and scare tactics that don’t jive with reality.”
The ad is running in Boston and Springfield and can continue through Election Day, when voters will head to the ballot box to determine whether to maintain the gaming law.
Watch the brand new 30-second ad here.
The ad highlights a brand new study conducted by Oxford Economics that shows the gaming industry is a $240 billion industry that supports 1.7 million jobs and generates $38 billion in federal, state and native taxes. It also draws attention to the opportunities for growth in additional than 200 unique and fulfilling gaming industry careers, similar to in high tech, security and surveillance and engineering.
The digital ad is running on social media channels, similar to YouTube, and targeting policymakers and opinion leaders. Outside of Massachusetts, the ad is running in Dover, DE; Indianapolis, IN; and Las Vegas, NV.
In Delaware and Indianapolis, legislators are considering new gaming policies that will encourage innovation and higher reflect voters’ overwhelming support of the gaming industry.
The new ad, which features former Clark County Sheriff Bill Young, is running in Las Vegas, the hub of the gaming industry, to energise gaming employees and share news of the vast, positive economic impact their industry has at the U.s. economy.
The ad is the newest portion of the AGA’s “Get to grasp Gaming” campaign – an aggressive effort to advertise the worth of the gaming industry, combat outdated stereotypes and pave the best way for gaming’s next generation. For more information, visit GetToKnowGaming.org.
Read More... [Source: Gaming Industry News]
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