Tipping Point Gaming (TPG), a pioneer and leading developer of "Picture-In-Picture" (PIP) style systems and applications for the casino gaming industry has announced today that it has signed an exclusive license agreement with WMS Gaming Inc., an entirely owned subsidiary of Scientific Games Corporation, for its Dunn patent, US Patent No. 6089975.
The Dunn patent teaches how a secondary controller added to an existing gaming machine can intercept the information going to the gaming machine's display screen and introduce additional data to provide a special and desired outcome at the computer screen that will not be available from the unique gaming machine. Dunn specifically claims, for example, how the sport video can also be interposed with interactive advertising after which presented together at the gaming machine's display.
"Dunn was truly a visionary / pioneer within the area of PIP for the gaming industry and this patent is essential in that it's one of the most earliest active patents on this category predating every other PIP patents in the marketplace. We're pleased to have taken an exclusive license to such the most important patent" said Sam Johnson, CEO of TPG.
TPG's flagship product, PlayItVision®, is a patented proprietary PIP-style system in a position to offering wager-based side games, customized and targeted marketing promotions, and event-based bonusing on any existing deployed EGM. With PlayItVision, players can decide to increase their action on a slot machine by playing side-bet games alongside their favorite games while the casinos enjoy improved incremental net win per day from their existing deployed gaming assets.
TPG's PlayItVision technology is compatible with all manufactures make and model of slot machines and systems. By leveraging the already deployed assets at the casino operator's floor, PlayItVision unifies the delivery of games and applications whatever the manufacturer, leading to minimized costs to implement a server-based/PIP gaming and marketing solution. Further, by unifying the legacy slot floor with HTML5 capabilities, PlayItVision makes it possible for easy development and deployment of games and applications by TPG's casino partners, in addition to the power to tap into the growing pool of 3rd party games and app providers.
Johnson added, "Licensing the Dunn Patent not just helps pave the best way for TPG's proprietary PIP delivery technology, it exemplifies our commitment to expand our intellectual property portfolio which now stands at greater than 30 IP assets. We're desperate to employ this powerful portfolio of IP to continue to offer unique and innovative gaming and bonusing applications for our casino partners".
Read More... [Source: Gaming Industry News]
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