White-label multi-channel casino and betting solutions provider Viral is to roll out the FantasyBet daily fantasy sports service in the UK market after securing a UK pool betting licence for the brand.

Viral will launch FantasyBet in the UK in an effort to take advantage of current growth levels in the UK fantasy sports market.

FantasyBet has a number of unique features such as ‘Flash Mode’, which gives players just three minutes to set up and submit a team.

“Season-long fantasy football has been popular for many years, but short-term fantasy sports and social gaming products that typically last for one game week are growing in popularity,” Viral chief executive Daniel Eriksson said.

“With us, FantasyBet was connected to a modular platform and our API connection technology was a key element in making the integration work smoothly, which demonstrates the versatility of our technology platform.”

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