Scientific Games announced that HAWAIIAN ISLAND CREATIONS ("HIC") Hold 'em Poker, the results of a revolutionary partnership between Scientific Games and HIC, was unveiled within the company's booth No. 1126 on the Global Gaming Expo ("G2E"), September 27-29 on the Sands Expo in Las Vegas.  

Founded in 1971, HIC started as a small surf shop in Kailua on Oahu's Windward side, focusing on custom surfboards, bikes, skateboards, apparel and accessories. Through a commitment to quality, service and the aloha spirit, HIC has built a name as an icon of Hawaiian surfing and lifestyle recognized inside the world. The retail chain has grown to incorporate 12 stores across three Hawaiian islands and two stores in Japan, providing authentic Hawaiian surf gear to locals and visitors.

HIC President and Chief Executive Officer Craig Hara said, "WE'RE excited to look the HIC brand on a fascinating new table game created by Scientific Games, the sector leader in table products. The HIC brand recognition and loyalty resonates with a large consumer demographic, harnessing abundant potential to become a compelling trademarking partner within the gaming industry. HIC is an approach to life that the general public is attracted to - whether you've got grown up within the islands, visited the islands or need to go there one day, everyone has this fascination concerning the brand and the Hawaiian islands. Our brand promise is concentrated on entertainment and fun, similar to table-game play, and we predict there are strong synergies to make this an excessively successful table game."

Scientific Games' Shuffle Master HIC Hold 'em Poker is a brand new variation of the preferred Pineapple Hold 'em poker wherein players get three cards to form their best two-card starting hand.

HIC Hold 'em Poker is the primary version of hold 'em to include the Shuffle Masteri-Deal Plus shuffler into the sport by randomly selecting the bet multiplier; in turn creating more excitement on the table and extra ways for players to win big.

Scientific Games Group Chief Executive, Gaming Derik Mooberry said, "In testing the product through internal focus groups, now we have already seen tremendous results in regards to the popularity and success likelihood of this new proprietary table game - in fact, the sport garnered one of the vital highest scores we have seen. We anticipate that the island vibe and thrilling bonus opportunities will keep players coming back for more."

The company's G2E 2016 booth No. 1126 showcased greater than 200 slot games and 100 unique game themes, an array of latest proprietary table games, in addition to a number of recent products and solutions from Scientific Games' three business divisions: SG Gaming, SG Lottery and SG Interactive. 

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