Scientific Games Corporation announced the corporate has purchased Karma Gaming's portfolio of interactive games, including second-chance games and eInstant games. The purchase, which was completed in June 2016, accelerates Scientific Games' interactive strategy and product roadmap while further strengthening the company's position to steer lotteries into the digital future.

Jim Kennedy, executive vp and group chief executive of lottery at Scientific Games, said, "Through continuous R&D, the creation of more innovative games and promotions by our Digital Content Studio, and strategic aquisitions comparable to this portfolio of games from Karma Gaming, Scientific Games continues to expand our interactive business with products that help our lottery customers provide unique solutions to lottery players that help them to transport seamlessly between the retail and mobile/online lottery entertainment experience."

Karma Gaming's portfolio of top of the range interactive games have been utilized by lotteries corresponding to Italy's Lottomatica and Loto Quebec in Canada, in addition to the Minnesota Lottery, Georgia Lottery and Ohio Lottery within the U.S. Along side the acquisition, Scientific Games has hired a lot of game developers from Karma Gaming.

"As a trusted business partner, we understand the original regulatory challenges lotteries have with regards to mobile and internet offerings, and we all know that lotteries have constraints on delivering innovative games and promotions that may continue to entertain and interact their players," said Kennedy. "By providing consumer anayltics, creative interactive games and promotions, loyalty programs, mobile apps and secure technology for the sale of eInstants and other games online, Scientific Games remains committed to helping lotteries continue to evolve."

Kennedy said Scientific Games is currently the U.S... leader in interactive lottery solutions with 10 active loyalty programs and 13 mobile apps currently deployed. The corporate has created greater than 600 websites for lotteries. Additionally, Scientific Games creatively enhances interactive games and promotions with greater than 200 licensed sports, entertainment and dad culture brands.

"When the largest lotteries within the U.S. search for interactive content, they give the impression of being to Scientific Games," said Kennedy, citing recent projects for lotteries in Arizona, Massachusetts, Big apple and Ohio. 

The company provides games, technology and services to greater than 150 lotteries, including nearly every North American Lottery.

Read More... [Source: Gaming Industry News]