With barely a year passed because the advent of licensed and controlled online gaming within the United States, new technologies designed to optimize player authorization are yielding benefits for the industry. This week, CAMS, LLC, together with their client GameAccount Network and Betfair Interactive US revealed that the CAMS waterfall process for player age & ID verification has yielded a twenty percent increase in player approvals at Betfair gaming sites in New Jersey.
GameAccount Network looks to CAMS to deal with payment connectivity, fraud detection and prevention. GameAccount Network provides the web gaming system, casino content and player management for Betfair Interactive US, LLC, who in turn provide the similar to Trump Plaza in New Jersey.
Traditional methods of age and ID verification involve a single verification vendor. Should a player fail to seem within the vendor’s database, the operator may exclude them from play (often making a false negative) or – within the alternative – require more sensitive data for deeper analysis. The CAMS “waterfall” process integrates multiple vendors into their platform and efficiently passes players down through several vendors in an try to verify them.
“We look to CAMS to assist create a favorable user experience while ensuring regulatory compliance,” said Don Ryan, SVP of Gaming for Betfair. “By streamlining our player approval process, CAMS has caused a twenty percent increase in throughput and that undoubtedly benefits the casino’s bottom line.”
Betfair is the biggest online gaming exchange with greater than 4 million registered customers worldwide. The corporate operates BetfairCasino.com in New Jersey.
Greater throughput brings a few better user experience as more players who must be authorized to play are approved to play online. The CAMS waterfall solution helps decrease false negatives while ensuring that only people with verifiable age and identities are approved to fund an account and have interaction in real money play.
“We were impressed with how the waterfall process increased player approval rates, said Dermot Smurfit, CEO of GameAccount Network. “Implementing multi-stage KYC processes in collaboration with CAMS is demonstrably helping to ensure more US citizens seeking to open their Internet gaming account online in New Jersey.”
GameAccount Network is a recognized leader within the creation of internet based gaming systems and content for desktop computers and mobile devices. The Company’s high-quality Internet gaming system delivers a variety of gaming content from casino tables to land-based manufacturers’ slots, skill games and more.
“Our goal for GameAccount Network was to supply an effective platform that approved qualified players quickly and allowed them to start play,” said Matthew Katz, CEO of CAMS. “A positive player experience need to be balanced with safety and security.”
CAMS is the leader in providing online gambling and lottery operators with payment connectivity, geolocation, and Know Your Customer (KYC) verification services. The CAMS waterfall approach utilizes multiple age and identity sources to assist honest players gain approval and register for real money play.
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