SBC News – Ladbrokes’ planned launch of Mexican sports betting brand Sportium.mx, was delayed as a result of regulatory issues, consistent with eGaming Review. The Mexican sports betting brand was set to launch this week prior to the 2014 Brazil Word Cup.
Ladbrokes haven't disclosed details at the regulatory issues concerning Sportium.mx. However a Ladbrokes statement commented that the delay would ‘not be a large problem’.
The delay will see Ladbrokes launch the Mexican and Latin American facing brand for September 2014, in an effort to coincide with the beginning of the yankee National Football League (NFL) season.
2013 saw Ladbrokes enter new igaming and sports betting markets, with the operator launching Spanish speaking brand Sportium. Ladbrokes new market expansion saw the operator acquire Australian online sports betting brand Betstar for a reported AUS $22 million (£12.5 million)
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