MX Digital today announced the launch of its catalog of celebrity branded digital slot games onto the MX Social Casino App on Facebook.MX Digital currently develops and distributes waged digital slot games internationally featuring Hulk Hogan, David Hasselhoff, James Dean, Dennis Rodman, MGM’s “Missing In Action” starring Chuck Norris, and recently announced distribution of the latest addition to their catalog “The Blues Brothers,” with waged gaming powerhouse William Hill.
“We was on the lookout for the proper strategy, and the correct partner to expand into the social gaming sector for some time,” says Eric Bischoff of Bischoff Hervey Entertainment and co-founder of MX Digital. “We have great brands with partners who've passionate social media fan bases and who're anxious to advertise these games with us.”
"As was recently announced, MX Digital has partnered with data and analytics specialist TraffGen who recently announced expansion into the U.S. and has opened offices in Las Vegas & Chicago. Ike McFadden co-founder of MX Digital said, “TraffGen is an ideal partner. They provide a number of marketing and technology services to their clients in social, online waged, and land-based casino industries.”
Traffgen CEO Andy Caras-Altas said, “When we entered into our partnership with MX Digital, we were very serious about their plan to leverage the massive social media following related to their library of brands: to offer fans worldwide with without equal social casino of slot machines. We believe that high-profile brands, equivalent to those within the MX stable, have a natural fit with the social casino market as players increasingly look to have interaction with trusted brands in what's an ever-congested market. TraffGen’s marketing & player development tool kit might help power MX’s move into the social space.”
MX Digital joins other leading companies including Caesars Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company within the social gaming space.
Read More... [Source: Hot Games]
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