BitStars Casino, a Malta-based and Curacao-licensed online casino brand offering wagering using both the virtual currency bitcoin and real money, has announced a partnership with Income Access, a technology and digital marketing company serving the iGaming, social gaming and land-based casino sectors. As a part of the partnership, the affiliate programme for the BitStars Casino brand will migrate to the Income Access affiliate management platform.
BitStars Casino was launched in April 2014 as an internet casino that specialize in offering wagering using the digital currency bitcoin. It has since diversified to permit players to bet using the euro in addition. Renowned because the first online casino site to supply both bitcoin and real-money wagering, the logo features over 500 games, including a large choice of online slots, jackpot games, roulette, blackjack and other table games.
Recently, BitStars Casino enhanced its offering by introducing a brand new range of games from established game suppliers Microgaming and Betsoft. The latter supplier provides BitStars Casino with over 150 diverse games, including probably the most most cinematic 3D video slots at the market.
Under BitStars Casino’s new partnership with Income Access, the affiliate programme for the bitcoin and real-money online casino brand will migrate to Income Access’ affiliate management software. Since its launch in 2002, the platform has received numerous upgrades and robust industry recognition, including being honoured with eGR’s B2B award for Best Affiliate Software for the past two consecutive years.
BitStars Casino’s Income Access white label will feature the company’s Ad Serving tool. Launched in Q3 of 2013, Ad Serving allows operators to raised manage and optimise their affiliate internet marketing campaigns using state-of-the-art ad targeting and tracking. The BitStars Casino brand, which features an array of games catering to mobile players, may also integrate Income Access’ recently unveiled mobile software development kit (SDK), which supplies operators having the ability to track all their mobile internet affiliate marketing campaigns.
“As a pioneering brand, we needed an equally innovative technology partner for our affiliate programme, so Income Access was the most obvious choice,” said Nikolica Vadaski, Head of Casino at BitStars Casino. “Using the Income Access platform and its many sophisticated features, including Ad Serving and a mobile SDK, we’ll have the ability to take player acquisition for BitStars Casino to a different level entirely.”
The integration of the BitStars Casino affiliate programme may be completed throughout the next month. The affiliate programme will then re-launch simultaneously.“Online wagering using the virtual currency bitcoin is among the iGaming industry’s most fun recent innovations,” said Nicky Senyard, founder and CEO of Income Access. “It therefore gives me great pleasure to look bitcoin gaming pioneer BitStars Casino adopt our technology strategy to optimise their acquisition of players via the affiliate channel and beyond.”
For additional information at the partnership, please contact BitStars Casino.
Read More... [Source: Gaming Industry News]
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