Harrah's is creating a deal to expand its casino gambling brand into Eastern Europe, making that area of the arena one of the crucial fastest-growing for gaming.

Harrah's Entertainment, the world's largest casino gambling operator, is thinking about taking up casinos in Slovakia, in line with a report by the Wall Street Journal. If the move occurs, it will only be the most recent spur to gaming growth within the eastern a part of Europe.

The paper says Harrah's has a non-binding agreement in place with Hungarian development company TriGranit to function casinos, hotels, and resorts in what's projected as a $2 billion project outside Bratislava. Harrah's senior vice-president of communications Jan Jones confirmed the report.

Earlier this summer, Seminole Hard Rock Entertainment announced plans to construct the biggest casino in Europe between Budapest and Vienna. And Russian casino owners, forced to desert operations of their home country when a whole gambling ban went into effect, have also relocated or considered doing so in Eastern European nations.

"Since all of Russia gambling closed down without the brand new gambling districts opening, there is a belief that there is real opportunity to construct new projects in surrounding countries,"  Jones told the Journal.

Further, Eastern Europe is seen to have several advantages. It has proximity to countries as diverse as Russia, Britain, and Italy, while enjoying a lot more lax government control.

Harrah's insiders say the care for TriGranit represents a way to continue growing the gambling operator's brand without investing major dollars in construction of latest casinos, an element for the debt-ridden company.

Published on October 14, 2009 by VirginiaMaddox

Read More... [Source: Harrahs Casino News]