WPT Announces Licensing Agreement with Adda52.com, India's Largest Poker room | PokerNews
The World Poker Tour has announced a global brand licensing agreement with Adda52.com, the most important online poker room in India with 800,000 registered users in a rustic with a population boasting greater than 1.25 billion people. The partnership allows exclusive product licensing and services, and it's going to see the positioning qualify players from India to take part in various WPT events.
Adda52.com also gains the rights to distribute select seasons of the WPT, create WPT merchandise, and leverage the WPT brand to secure local sponsorship partners, in step with the click release.
"The association with the sector Poker Tour comes at an overly crucial time in India," said Anuj Gupta, Founder & CEO of Adda52.com. "THERE'S A poker boom and the Indian poker community is seeking a greater tournament experience. With this tie-up, we wish the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the information the WPT brings to the table."
As you may recall, the WPT was acquired by Ourgame International Holdings Ltd. for a worth of $35 million in profit June 2015. Ourgame is a Hong Kong-listed corporation focusing on social gaming, with a large offering of Internet card and board games, and the corporate has greater than 500 million users across different platforms. Not just did that deal lend itself to hopeful WPT expansion into the Asian market, which many believe to be the following hotbed for a poker boom, however it allowed the WPT to work with any operator they'd like. Now, tapping into the huge Indian market via this new partnership with Adda52.com, the WPT's brand continues its growth.
"We are proud to partner with Adda52.com, India's premier poker platform, and to expand the arena Poker Tour's global footprint into some of the fastest growing markets worldwide," said Adam Pliska, President and CEO of the WPT. "Alongside Adda52.com, the sector Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker within the country."
Adda52.com is owned by Gaussian Networks Pvt Ltd. and hosted India's first-ever guaranteed tournament of 10 million Indian Rupees, or approximately $150,000.
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