TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct” or “the Company”), a world leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that it has expanded its existing, exclusive multi-year distribution agreement with Suzo-Happ to now include all European territories beginning on January 1, 2015. This makes Suzo-Happ the exclusive global distributor of TransAct casino and gaming printing solutions to casino and gaming operators within the U.S. in addition to both operators and manufacturers in Europe and Asia.
In September 2013, TransAct entered into an agreement with Suzo-Happ to market and distribute the Company’s casino and gaming printing solutions in most areas of the world, excluding Europe. As a number one supplier of engineered component solutions for gaming customers worldwide and with a eu sales and marketing team of 70 professionals in seven European countries, Suzo-Happ is uniquely positioned to further enhance TransAct’s distribution network within the European marketplace, building upon the success achieved within the first year of this unique partnership.
Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, commented, “Over the last year, now we have worked in close partnership with the team at Suzo-Happ to bring TransAct’s gaming industry solutions to their customers through a wide-ranging agreement that has significantly broadened the global distribution network for our award-winning products. Our expanded agreement now includes European gaming markets, building at the successful foundation we've got already established. As a result, Suzo-Happ is now the Company’s exclusive global distribution partner for our innovative Epicentral® promotion and bonusing software system in addition to our industry-leading Epic® printers for gaming devices and in-casino kiosks.
“We are excited to leverage Suzo-Happ’s established global relationships to further expand the addressable market in Europe and beyond for our Epicentral bonusing solution in addition to our award-winning Epic printers. Today, Epicentral is demonstrating proven ends up in an atmosphere where casino operators are trying to find how you can optimize their marketing efforts to drive revenue growth. With initial deployments of Epicentral on over 10,500 electronic gaming machines at 11 casinos within the United States, Europe and Latin America, we believe this expanded relationship with Suzo-Happ will let us aggressively pursue new opportunities in numerous markets and help drive further visibility for the advantages Epicentral brings to day-to-day casino operations. In addition, we believe Suzo-Happ’s extensive distribution footprint within the European market will drive additional opportunities to extend the leading market share of our Epic printers which might be clearly the gaming machine printer solution of choice.”
Marcel Oelen, Managing Director Europe for Suzo-Happ, added, “We strive to search out and grow strategic partnerships where we will be able to bring real solutions that add measurable value to both manufacturers and operators. TransAct is an ideal fit with that business philosophy and we're excited to incorporate TransAct’s best-in-class products in our product range.”About TransAct Technologies IncorporatedTransAct Technologies Incorporated is a pacesetter in developing and manufacturing market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries. These industries include casino and gaming, lottery, food safety, banking, point-of-sale, hospitality, oil and gas, medical and mobile. Each individual market has distinct, critical requirements for printing and the transaction isn't complete until the receipt and/or ticket is produced.
TransAct printers and products are designed from the bottom up according to market-specific requirements and are sold under the Ithaca®, RESPONDER, Epic, EPICENTRAL® and Printrex® product brands. TransAct distributes its printers and terminals through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over 2.5 million printers and terminals installed around the globe. TransAct may be committed to providing world-class printer service, spare parts, accessories and printing supplies to its growing worldwide installed base of printers. Through its TransAct Services Group, TransAct provides a whole range of supplies and consumable items utilized in the printing and scanning activities of shoppers within the hospitality, banking, retail, gaming, government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com, and an immediate selling team, TransAct addresses the on-line demand for these products. TransAct is headquartered in Hamden, CT. For more information, please visit http://www.transact-tech.com or call 203.859.6800.
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